Senior Physiotherapist Case Study
Multiple hires in hard-to-recruit locations without compromise on quality
The Why!
Our client, a well-established healthcare provider, had a pressing need to hire a Senior Physiotherapist at their Lancashire site. The geographical location had previously proven to be a significant challenge in attracting high-calibre talent, and the role required a unique blend of clinical experience, leadership skills, and expertise in MSK conditions.
The business-critical nature of this position meant that delays in hiring could negatively impact service delivery and patient care.
Greys Approach:
1. Stakeholder Insight
We engaged directly with the hiring manager to understand the day-to-day responsibilities, challenges of the location, and the organisational culture. Together, we agreed on the offer details, compliance requirements, and a 21-day recruitment timetable to deliver results quickly.
2. Targeted Candidate Search
We regionalised the candidate search to focus on neighboring counties.
We used a combination of:
- Traditional job boards
- Closed and targeted social media advertising
- Video advertising (high engagement levels)
- WhatsApp and SMS job alerts
- Leveraging our extensive network of pre-vetted Physiotherapists
The role received significant exposure, but we maintained a strict screening process, resulting in high candidate rejections before submission to ensure only top-quality candidates reached the client.
3. In-Depth Candidate Assessment
Candidates underwent scenario-based interviews to assess clinical expertise, leadership qualities, and problem-solving ability. All qualifications, right-to-work status, and compliance checks were completed before client submission to reduce the risk of fallout later.
4. Hiring Manager Collaboration
We worked closely with the client to schedule interviews quickly, provide real-time feedback, and manage candidate expectations throughout the process.
5. Offer & Onboarding Management
Once the successful candidate was selected, we managed the offer process, compliance, and onboarding, ensuring a smooth transition into the role.
Conclusion
The client successfully filled the Senior Physiotherapist position in Lancashire within the agreed 3-week timeframe. Despite previous challenges recruiting in this remote location, the client was able to appoint a highly qualified and experienced professional without compromising on quality.
Update
Four months on, the candidate has completed their induction and is fully integrated into the team. The client has reported strong clinical outcomes and a significant positive impact on patient care delivery in the region.
