Vacancy Detail

Marketing Manager - New York

We’re working in partnership with a fast-growing, highly respected events and media business to recruit a Marketing Manager for an exciting international launch.

This is a rare opportunity to take full ownership of the marketing strategy for a brand-new, high-profile design industry event launching in New York. You’ll build the marketing function from the ground up—shaping the brand, driving exhibitor demand, and delivering strong visitor registration numbers in a competitive global market.

If you thrive in a fast-paced, build-phase environment and want real ownership and visibility, this role offers both impact and progression.

The Role
As Marketing Manager, you’ll lead the end-to-end delivery of marketing campaigns for a major event launch, working closely with commercial, content, and senior leadership teams.

You’ll be responsible for driving both visitor attendance and exhibitor acquisition, ensuring the event launches with strong momentum and market credibility.

Key Responsibilities

Strategy & Campaign Delivery

  • Own and deliver the full marketing strategy aligned to commercial objectives
  • Build and execute multi-channel campaigns across key launch phases
  • Define messaging, positioning, and audience targeting

Visitor Marketing & Growth

  • Drive high-quality visitor registrations through targeted campaigns
  • Develop tailored messaging for key audiences (designers, architects, buyers, etc.)
  • Manage the full visitor journey from sign-up to event attendance

Exhibitor Marketing Support

  • Partner with the commercial team to support exhibitor sales and pipeline growth
  • Create B2B marketing campaigns, assets, and promotional materials
  • Develop exhibitor toolkits to maximise engagement and ROI

Digital, CRM & Performance

  • Manage performance across email, paid social, organic, and web
  • Build and optimise CRM journeys and automation
  • Track and report on KPIs including registrations, CPL, and conversion rates

Content, Social & Brand

  • Deliver engaging content and social campaigns to build awareness
  • Ensure consistent, high-quality brand messaging
  • Collaborate with design and content teams on campaign assets

Partnerships & Industry Engagement

  • Build relationships with key industry partners and associations
  • Support PR and launch activity to generate buzz and credibility
  • Identify opportunities for collaboration and audience growth

Budget & Stakeholder Management

  • Manage marketing budget effectively to maximise ROI
  • Work cross-functionally to ensure alignment and delivery
  • Provide clear reporting and performance insights

About You

  • Proven experience in events, exhibitions, or B2B marketing
  • Strong campaign management across digital, email, and lead generation
  • Experience driving registrations or demand in a commercial environment
  • Highly organised and comfortable managing multiple priorities
  • Data-driven with strong analytical and reporting skills
  • Confident communicator with strong copywriting ability
  • Hands-on, proactive, and thrives in a fast-paced launch environment

Desirable:

  • Experience launching a new event, product, or brand
  • Exposure to design, interiors, architecture, or built environment sectors
  • Experience with CRM platforms and marketing automation
  • Experience managing agencies (creative, paid media, PR)

What’s in it for you?

  • Opportunity to own and launch a major international event
  • Regular travel to New York (4–5 times per year)
  • High visibility role with direct impact on business growth
  • Collaborative, ambitious, and fast-growing environment

Location & Hours

  • Based in Loughton, Essex (office-based)
  • Working hours aligned to New York: 12:00pm – 8:15pm, Monday to Friday

 

To Apply

Contact David or Adam at Greys Specialist Recruitment


Location: Essex | Salary: £50000 per year | Job type: Permanent | Posted: 31/03/2026

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